JCPenny is Revolutionizing Indie, Minority & Women Owned Beauty Brands.

We are so happy and excited to be a part of JCPenny’s revolutionary rollout of indie and minority-owned beauty brands! Find us at one of the 10 select stores or wait as we plan to transition into ALL 600 remaining stores by 2023!

Landing International is launching seventeen indie, minority & women owned brands into 10 select JCPenny stores and online this fall including O.R.G Skincare! 

 Sarah Chung, owner of Landing International says, "J.C. Penney could have taken the easy route and curated the entire section with the top eight beauty companies that own over 200 brands crowding every beauty aisle. Instead, it went the difficult route to find indie brands owned by minority and female founders that reflect its customer base. J.C. Penney deserves huge kudos for actually practicing diversity and inclusivity, and not just giving it lip service."

JCPenny Executive Vice President and Chief Merchandising Officer, Michelle Wlazlo, writes, “We’re proud to partner with more than 170 like-minded brands to create the next, hyper-inclusive generation of beauty at JCPenny. From established fan favorites to new cult classics, we are excited to champion diversity in beauty and help our customers discover their new favorite products while celebrating their authentic beauty.” 

Click here to see the 10 select storefronts we have launched in!

Shop O.R.G

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